About Alex Gichuhi
Alex is the paid advertising strategist behind Rankup Digitals’ PPC operations. He does not just manage ad accounts. He treats every client’s budget like a growth engine, connecting paid search performance to real business outcomes like revenue, customer quality, and long-term profitability.
Expertise
Google Ads management and strategy, paid search and shopping campaigns, Meta Ads and paid social, DTC e-commerce and CPG advertising, B2B and B2C lead generation, performance marketing and SEM, conversion tracking and attribution, budget scaling and bid optimization.
Track Record
Alex has managed up to $900K in monthly advertising budgets and contributed to generating approximately $200M in revenue across multiple brands. He works with ambitious businesses that want to scale past their quarterly and annual targets. His approach goes beyond ad management. He digs into unit economics, customer quality, and how paid search fits into the broader growth strategy.
How He Works
Alex operates less like a hands-off ads manager and more like a strategic partner. He understands the business behind the ad account and makes decisions accordingly. Every campaign he runs is tied to specific business goals, not just click metrics. He reviews performance daily, tests creatives weekly, and reports results monthly with clear revenue attribution.
