Full-funnel Google and Meta ads strategy with creative testing, audience segmentation, and weekly optimization. Scaled from $5K to $40K monthly ad spend profitably.
The Challenge
Halcyon Skincare had tried three different agencies before coming to us. Their Google and Meta ad campaigns were generating clicks but not profitable sales. ROAS was sitting at 1.8x which barely covered their cost of goods. They needed a paid advertising partner who could turn ad spend into actual revenue growth, not just traffic reports.
Our Strategy
We rebuilt their entire paid advertising setup from the ground up. On Google, we restructured campaigns around high-intent product keywords and shopping ads with optimized product feeds. On Meta, we built a full-funnel strategy from cold audience prospecting through retargeting with creative testing at every stage. We set up proper server-side conversion tracking so every sale was attributed accurately. Then we tested 15 different ad creatives in the first month to find what actually resonated with their audience.
What We Delivered
Restructured Google Ads with branded, non-branded, and shopping campaigns. Full-funnel Meta Ads with lookalike audiences, interest targeting, and dynamic retargeting. Proper conversion tracking across both platforms with server-side integration. Weekly creative testing and bid optimization. Monthly performance reports with clear revenue attribution.
Results
ROAS jumped from 1.8x to 4.6x in the first quarter. Ad spend scaled from $5,000 to $40,000 per month profitably. Cost per acquisition dropped by 58%. The client now runs paid advertising as their primary growth channel with consistent month-over-month revenue increases.
