Complete technical SEO audit, site restructure, and 12-month content strategy that took Northwind from page 4 to position 1 for 23 high-value financial keywords.
Full-funnel Google and Meta ads strategy with creative testing, audience segmentation, and weekly optimization. Scaled from $5K to $40K monthly ad spend profitably.
The Challenge
Northwind Financial was stuck on page 4 of Google for their most important keywords. Their website had technical SEO issues, thin content, and a site structure that confused both users and search engines. They needed a complete SEO overhaul to start generating organic leads instead of relying entirely on paid advertising and referrals.
Our Strategy
We started with a deep technical SEO audit that uncovered 47 critical issues including broken internal links, duplicate title tags, missing schema markup, and slow page load times. We restructured the entire site architecture around their core financial services, built topic clusters targeting 23 high-value keywords, and launched a 12-month content strategy focused on informational and commercial intent queries their potential clients were searching for.
What We Delivered
A complete technical SEO fix covering crawlability, site speed, mobile performance, and structured data. New optimized service pages for each financial product. A blog content calendar with 4 articles per month targeting long-tail financial keywords. Quality backlink acquisition through digital PR and guest posting on financial industry publications.
Results
Within 8 months, Northwind Financial moved from page 4 to position 1 for 23 high-value financial keywords. Organic traffic grew by 312%. The cost per lead from organic search dropped by 64% compared to their previous paid-only strategy. The client now generates over 40% of all new business through organic search.
